The CRM Implementation Graveyard

What we find is that small and mid-sized company owners are sitting on expensive CRM systems that nobody actually uses, with 70% of CRM implementations failing to deliver their promised results.

The Problem:

They have all this customer data scattered across spreadsheets, email programs, and sticky notes. They can't track their sales pipeline, follow up consistently, or measure what's actually working. Important leads fall through the cracks and opportunities disappear into the void.

The Traditional Solution (and Why It Fails):

So they invest in sophisticated CRM platforms like Salesforce or HubSpot, thinking technology will solve their sales problems. They spend months on implementation, data migration, and customization. They train their teams on complex workflows and expect everyone to embrace the new system.

But here's why it fails: 22% of salespeople still don't know what a CRM is and 40% are still using informal methods, such as spreadsheets and email programs, to store customer data. The systems are too complex, the adoption is poor, and the data becomes messy and unreliable. Teams revert to their old methods because the CRM feels like extra work, not helpful support.

The Outgrow Difference:

Running Outgrow positions you to solve the real problem—systematic sales behaviors—not just data management. Instead of forcing complex technology adoption, you develop simple, consistent communication habits that naturally generate better client relationships and more sales opportunities.

The result?

You don't need a $50,000 CRM system to track predictable growth when you have predictable behaviors. Your growth comes from what your team does, not what software they use.

#CRMFailure #SalesSystem #PredictableBehaviors