The growth imperative
- Luke Mutter
- Apr 15
- 1 min read
Updated: Jul 31

Introduction - The Growth Imperative
Why More Sales Is Your Most Powerful Problem Solver
Is your mid sized business ($2M-$20M) facing persistent challenges despite your best efforts? Over the next few weeks, I'll be sharing how more sales growth can systematically address the biggest hurdles wholesale distributors face.
What we find is that mid-market distribution companies often treat symptoms rather than causes - implementing band-aid solutions to cash flow problems, operational bottlenecks, and competitive pressures.
But there's a more fundamental approach: These challenges share a common solution pathway through thoughtful sales expansion. While more sales requires careful execution, it provides the most direct route to resolving the constraints holding your business back.
Next week, we'll dive into how more sales transforms cash flow dynamics - the lifeblood of any distribution operation.



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