"Why Your $75 Million Business Has Cash Flow Problems (And How More Sales Fixes It)"

What We Find

When we work with business owners making $50-150 million annually, they're often surprised to discover that cash flow problems aren't about poor financial management - they're about revenue timing and growth patterns.

The Pattern We See:

• Monthly cash flow swings of $500K-$2M are normal

• 60-90 day payment cycles create constant stress

• Seasonal businesses can't smooth out the bumps

• Growth requires cash investment before revenue arrives

What Most Owners Try:

• Better collection procedures

• Factoring or invoice financing

• Cutting expenses and delaying payments

• Micromanaging every dollar

Why This Doesn't Work: These are band-aid solutions that don't address the core issue: unpredictable revenue growth creates unpredictable cash needs.

The Real Solution

What We Find Works: Companies that grow more sales consistently (20-30% annually) solve cash flow problems through velocity and predictability, not better budgeting.

How Sales Growth Fixes Cash Flow:

• More deals in the pipeline mean more predictable monthly revenue

• Existing customers buying more create smoother cash patterns

• Growth attracts better payment terms from suppliers

• Banks offer better credit lines to growing companies

Real Example: A $85M manufacturing client went from weekly cash crisis meetings to quarterly cash reviews simply by implementing systematic customer growth strategies that increased monthly sales predictability by 40%.

The Bottom Line: Stop managing cash flow - start managing sales growth, and cash flow manages itself.